Custom OS 2.0 Theme
Hands Down Coffee
Sole developer on the custom storefront for the coffee brand co-created with global creator Khaby Lame. Built from Figma on a 5-day agency timeline and engineered to stay fast and lightweight under viral launch-day traffic.
The Challenge
A launch fronted by a creator of Khaby Lame's scale means unpredictable, spiky traffic the moment the store goes live. The brand needed a bespoke Online Store 2.0 theme that matched the agency Figma exactly, felt premium with real motion, and still stayed fast and stable when a huge audience arrived at once, all on a 5-day agency timeline.
Approach
I built the theme from scratch as the sole developer, translating the Figma into modular Liquid sections the team could reorder and reuse. I layered GSAP scroll animations for a high-end feel, then profiled and trimmed asset loading and script weight so the motion never came at the cost of load performance.
What I did
- Built the full Online Store 2.0 theme from scratch, translating Figma into modular Liquid sections.
- Crafted high-fidelity GSAP scroll animations tuned to feel premium without hurting performance.
- Optimized asset loading and script weight so the store stays fast during creator-driven traffic spikes.
Outcomes
- Delivered the full custom theme within the 5-day agency deadline.
- Store stayed fast and lightweight through creator-driven launch traffic.
- Premium, animated storefront that matched the Figma pixel for pixel.
Next project
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