Custom Bundle Builder
Kingsmen Premium
A custom build-your-own bundle builder for Kingsmen Premium's Solid Cologne 3-Pack. Customers pick three scents that add to cart as one grouped bundle with tiered discounts, integrated with the store's subscription and cart-drawer apps.
The Challenge
Kingsmen Premium wanted customers to build their own Solid Cologne 3-Pack from individual scents, add it to cart as one grouped bundle with tiered discounts, and have it work alongside their existing subscription and cart-drawer apps, all while staying fully accessible.
Approach
I built a custom build-your-own bundle where three chosen scents add to cart as a single grouped bundle with tiered pricing. I integrated it with Recharge subscriptions and the Zipify One Click Upsell cart drawer, and engineered the whole interaction to WCAG 2.2 AA with keyboard-friendly states.
What I did
- Built a build-your-own bundle where 3 chosen scents add to cart as one grouped bundle with tiered discounts.
- Integrated with Recharge subscriptions and the Zipify One Click Upsell cart drawer.
- Built to WCAG 2.2 AA with accessible, keyboard-friendly interaction states.
Outcomes
- Lifted store-wide conversion rate 19.22% in two weeks, confirmed by the owner's analytics.
- Three scents add to cart as one grouped, tiered-discount bundle.
- Accessible to WCAG 2.2 AA and integrated with Recharge and Zipify OCU.
Proof
I know these changes are tedious but they legitimately make an impact. In the last two weeks our conversion rate has increased by almost 20%. The work we're doing together is making a very, very large impact. 20% lift is nuts.
Store-wide conversion rateReal data
Two weeks after the bundle builder went live
Client dashboard, shared by the store owner.
Next project
Fast Track Recovery