Redesign + AJAX Builder
Bilal Marth (BM7)
A complete storefront redesign for creator Bilal Marth's menswear brand, aligned to a clean, premium identity, plus a custom zero-app gift-box builder engineered directly into the cart drawer.
The Challenge
Creator Bilal Marth's menswear brand needed a cleaner, more premium storefront and a build-your-own gift-box experience. A bundle app would have added recurring cost and page weight, and the gift box had to stay grouped as a single unit all the way through checkout with no page reloads.
Approach
I led a full redesign aligned to a clean premium identity, improving CRO and page performance along the way. Then I engineered a zero-app build-your-own gift box directly in the cart drawer with the Shopify AJAX Cart API, grouping the products with line-item properties and applying live rules so nothing breaks between cart and checkout.
What I did
- Led a full redesign improving CRO, page performance, and a clean premium look aligned to the brand.
- Engineered a zero-app build-your-own gift box in the cart drawer with the Shopify AJAX Cart API.
- Products stay grouped as one box via line-item properties through checkout, with live rules and no page reload.
Outcomes
- Orders up 159% and sessions up 150% in a June 2026 sales window, against the four days before it.
- Build-your-own gift box runs with zero paid apps.
- Items stay grouped as one box through checkout with no page reload.
Proof
Sessions, orders and salesReal data
May 31 to Jun 3, 2026, against the four days before
Shopify Analytics in the client's admin. Revenue figures redacted at the client's request.
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