Bilal Marth (BM7)

Creator Bilal Marth's menswear brand needed a cleaner, more premium storefront and a build-your-own gift-box experience. A bundle app would have added recurring cost and page weight, and the gift box had to stay grouped as a single unit all the way through checkout with no page reloads.

I led a full redesign aligned to a clean premium identity, improving CRO and page performance along the way. Then I engineered a zero-app build-your-own gift box directly in the cart drawer with the Shopify AJAX Cart API, grouping the products with line-item properties and applying live rules so nothing breaks between cart and checkout.

• Led a full redesign improving CRO, page performance, and a clean premium look aligned to the brand.
• Engineered a zero-app build-your-own gift box in the cart drawer with the Shopify AJAX Cart API.
• Products stay grouped as one box via line-item properties through checkout, with live rules and no page reload.

• Lifted conversion 37% in the first month after the redesign.
• Build-your-own gift box runs with zero paid apps.
• Items stay grouped as one box through checkout with no page reload.