Faizan KhalidShopify / Frontend
faizan.khalid
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All work

CRO + Custom Subscription UI

Urthkind

Urthkind, Australia/2025
Visit urthkind.com.au
Urthkind storefront

A conversion-focused product page for Urthkind, including a fully custom UI skin over Shopify's native subscription app. The design is bespoke while the underlying subscribe-and-save functionality stays intact.

01

The Challenge

Urthkind wanted a conversion-focused product page with a bespoke subscription experience, but Shopify's native subscription app ships a rigid default UI. They needed a fully custom look without giving up the proven subscribe-and-save functionality underneath.

02

Approach

I built a fully custom UI skin over the native subscription app: subscribe-and-save, a 1 to 4 box bundle selector, and a scent picker, all wrapped in a problem/solution conversion layout. The visual layer is entirely bespoke while the app's underlying logic stays untouched.

03

What I did

  • Designed a custom UI for the native subscription app: subscribe-and-save, a 1 to 4 box bundle selector, and a scent picker.
  • Preserved the app's existing functionality while replacing its default look entirely.
  • Built a problem/solution conversion layout to frame the product benefits.
04

Outcomes

  • Bespoke subscription UI with the native app's reliability fully preserved.
  • Conversion-focused product page that frames the product benefits clearly.
  • Flexible 1 to 4 box selection with scent personalization.

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