CRO + Custom Subscription UI
Urthkind

A conversion-focused product page for Urthkind, including a fully custom UI skin over Shopify's native subscription app. The design is bespoke while the underlying subscribe-and-save functionality stays intact.
The Challenge
Urthkind wanted a conversion-focused product page with a bespoke subscription experience, but Shopify's native subscription app ships a rigid default UI. They needed a fully custom look without giving up the proven subscribe-and-save functionality underneath.
Approach
I built a fully custom UI skin over the native subscription app: subscribe-and-save, a 1 to 4 box bundle selector, and a scent picker, all wrapped in a problem/solution conversion layout. The visual layer is entirely bespoke while the app's underlying logic stays untouched.
What I did
- Designed a custom UI for the native subscription app: subscribe-and-save, a 1 to 4 box bundle selector, and a scent picker.
- Preserved the app's existing functionality while replacing its default look entirely.
- Built a problem/solution conversion layout to frame the product benefits.
Outcomes
- Bespoke subscription UI with the native app's reliability fully preserved.
- Conversion-focused product page that frames the product benefits clearly.
- Flexible 1 to 4 box selection with scent personalization.
Next project
Kingsmen Premium